Image: Dobbies Garden Centre

How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media

Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.

To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.

Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.

While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs,  for the colder UK evenings.

May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11^th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13^th  and England starts on June 17^th) and carries on to the final match on the 19^th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

May Diary - Weeks/Months

May is National Walking Month, National Smile Month (12^th May – 12^th Jun Changes), and Skin Cancer Awareness Month.

It’s also:

Small Business Week US – (May 3^rd - 9^th)

Dementia UK Time for a Cuppa Week (1^st-8^th)

National Doughnut Week (16^th – 24^th)

National Stationery Week (11^th –17^th )

Cannes Film Festival (12^th – 23^rd )

Sandwich Week (18^th – 24^th)

RHS Chelsea Flower Show (19^th – 23^rd)

National Barbeque Week (25^th – 31^st )

May - Days

3^rd – World Press Freedom Day

4^th - Met Gala – This year’s theme is 'Fashion is Art'

4^th – May Day

4^th – Star Wars Day

4^th – Firefighters Memorial Day

4-5^th – Lag BaOmer

5^th –Cinco de Mayo (US Holiday)

7^th – World Password Day

8^th – VE day

9^th – Europe Day

10^th – Searches of Prom dresses peak

10^th – Mother’s Day (US and Australia) 

11^th- World Fairtrade Day

12^th – International Nurses Day

13^th – World Cocktail Day

14^th – Ascension Day 

15^th – International Day of Families

15^th - BBQ searches rise

16^th – Eurovision Final in Basel Switzerland

16^th – World Whisky Day 

16^th - Men’s FA Cup Final 

20^th – World Bee Day

21^st – International Tea Day

21^st – Shavuot

22^nd – World Goth Day

22^rd - UEFA Women's Champions League final 

22^nd – Craft Distillery Day (US)

25^th – Spring Bank Holiday 

25^th – Whit Monday / Pentecost

25^th - Geek Pride Day

25^th – National Wine Day (US)

25^th – Camping-related searches rise

25^th – Memorial Day 

29^th – National Biscuit Day

30^th – BBQ searches peak

30^th - UEFA Champions League Final

31^st – Women’s FA Cup Final

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).