Image: Very

Aside from continuing to keep an eye on those SS25 drops, the first half of the month is about preparing for Valentine’s Day issues, and the second half is about getting ready for Easter (it’s late this year (20^th April) so you have plenty of time to prepare).

For Valentine’s Day, make sure everything has some of the keywords the media will be looking for, eg gifts, pink, red, lingerie, etc. For Easter, make sure everything has some of the keywords the media will be looking for, eg eggs, chocolate, easter bunny, easter egg, chick, etc.

As we’re coming out of winter, it’s time to start putting up images for the spring and summer. So anything related to getting out of the house is good, so get uploading images and adding keywords relating to summer outfits, swimwear, the garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc).

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

February Diary - Weeks/Months

In the UK, it’s LGBT+ History Month and National Wedding Month and Go Red for Heart Month; in the US, this is Black History Month and National Bird Feeding Month. It’s a great month for food, we have Pancake Day, National Pizza Day and Bread Week (15^th-23^rd Feb)

Other events include;

National Storytelling Week (1^st – 9^th)

Moda x Pure Spring Fair, NEC Birmingham (2^nd -5^th)

New Homes Week (3^rd – 9^th )

New York Fashion Week (6^th-11^th)

National Apprenticeship Week (10^th - 16^th)

London Fashion Week (20^th – 24^th)

February - Days

1^st – World Hijab Day

2^nd – Groundhog Day Again!!

2^nd – Yorkshire Pudding Day UK

2^nd - National Wear Red Day (Support for Heart disease) (2^nd US and on 7^th and 28^th in the UK)

4^th – World Cancer Day

6^th – National Sickie Day

6^th – Time to talk day 

8^th – Valentine’s Day searches peak

9^th – National Pizza Day (US)

9^th – NFL Super Bowl

11^th – Flowers searches peak for Valentine’s Day

12^th – Tu B’Shevat 

14^th – Valentine’s Day

15^th – Singles Awareness Day

16^th – BAFTA Film Awards

17^th - Random Acts of Kindness Day (US)

20^th – National Love Your Pet Day

26^th – Maha Shivaratri 

18^th – National Drink Wine Day (UK)

22^nd – New car searches rise

23^rd – UK Holiday searches peak

28^th -  Start of Ramadan 

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2025 by the authorities controlling the event(s).